Here’s a shortlist of the types of marketing roles you could land:įor example, at growth marketing agency Digital Hot Sauce, CEO Scot Sustad explains what they’re looking for in marketers: “Depending on an employee’s competencies, they can go into project management, account management, strategy, client interactions. The digital marketing field encompasses various positions to help grow the brand and consumer base of a business. To be successful, especially at the strategic level, you've got to have a combination of creative and analytical skills." If you want to be successful, you need to combine your tech knowledge with these soft skills: Others are super analytical, but they don't have any good ideas on ad copy. I've seen a lot of people who are super creative, but they just don't pay attention to the numbers or care about the results. As Dave Boscom, a VP of Marketing and Mentor at Springboard explains, "The best digital marketer is creative but also cares enough about the analytics and the data behind that creative. Marketing is a creative science the goal is to get the public to trust and believe in your product. What soft skills will you need as a digital marketer? It’s important to understand that your job will be to get messaging across to consumers and stakeholders. Email Marketing (Hubspot, Mailchimp, Customer.io, Constant Contact).Social Media Advertising (Twitter, Facebook, Instagram, Snapchat, Hootsuite, Buffer).But if you want to be an all-around marketer, these are some of the technical tools and concepts that marketers need to know about: There are a lot of areas that Digital Marketers can specialize in. For Advertising Managers, Promotions Managers, and Marketing Managers, the salary potential is even higher with the average being $127,560 per year according to The Bureau of Labor Statistics. Average Salary for Digital MarketersĪccording to Glassdoor, US digital marketing salaries range from $43,000 to $86,000 with an average salary of $67,230. Display advertising includes rich media like social ads on mobile apps like Instagram, and video. The most popular digital advertising formats are display ads followed by search. The report posits that this increase in mobile ads is due to the overwhelming love for social media, which has essentially changed the way we consume content and advertising. And get this – out of the digital spending for 2017, 70% of that was estimated to be from mobile advertising. The report found that digital advertising made up 36.7% of companies’ total marketing budgets in 2016, and in 2021, digital is expected to account for 49.9% of total spending. An eMarketer report forecasts spend on digital to increase from $83 billion in 2017 to $129 billion in 2021. What does the Digital Marketing landscape look like? Well, Digital Marketing is expected to see exponential growth over the next few years. Digital marketers work with email, social media, video, and SEO to promote brands across the digital sphere. Many types of companies require these skills – job positions are not limited to the tech industry! Many marketers work in advertising agencies, but every company, in pretty much any industry, has the potential to need a digital marketer to promote their product or services online. The opportunities are nearly endless for digital marketers. While you may think of marketing as print ads, commercials, direct mail, or telemarketing, expect digital marketing to soon overtake these traditional methods and impact how we consume ads. Our Suggestions for the Best Digital Marketing Bootcampsĭigital Marketing Skills Courses & Certification Coursesĭigital Marketing refers to a company’s online branding assets – it’s an umbrella term for all marketing done online. So what is digital marketing, and exactly what skills do you need to be successful? Check out our Guide to Digital Marketing Bootcamps to find which types of jobs and salaries you could land in digital marketing, the skills you need to excel in the field, and the best Digital Marketing Bootcamps today. By 2024, digital advertising revenue will amount to $460 billion dollars! With the increase in marketing buys over the last few years, experts have forecasted that digital will eventually account for 50% of total advertising spend. When you think of your next tech job, does “Digital Marketer” come to mind? It should a solid understanding of marketing, combined with analytical and a few tech skills, can lead to a fulfilling, evolving career. By Lauren StewartLast Updated August 10, 2021